Tag Archives: Busch Gardens

There’s Something New for Thrill Seekers at U.S. Theme Parks and Water Parks in 2018

Record numbers of theme park visitors are preparing for thrilling and memorable new experiences as the unofficial theme park season opens Memorial Day Weekend.

According to the International Association of Amusement Parks and Attractions’ IAAPA Global Theme and Amusement Park Outlook Report (2017 to 2021), in 2018 the anticipated U.S. theme and amusement park attendance estimate is 398.5 million and guest spending will grow to an estimated $23.58 billion.

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Battle for Eire Virtual Reality Ride Opens at Busch Gardens in Williamsburg

An exhilarating new adventure is underway at Busch Gardens® Williamsburg with today’s grand opening of its innovative virtual reality attraction, Battle For Eire™—Action VR Ride.

“With Battle For Eire and the 360-degree virtual reality, riders can have a unique experience each time they ride,” said Kevin Lembke, park resident for Busch Gardens and Water Country USA. “That’s what’s going to keep people coming back over and over again.”

Battle For Eire is the story of a heroic fairy warrior, Addie, and her quest to rescue the Heart of Eire from evil villain Balor. This one-of-a-kind ride is a marriage of a motion-based theater simulator with state-of-the-art 360-degree virtual reality headsets, creating a thrilling experience unlike any other in the theme park industry.


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Riders will be completely immersed within the story and be able to see, hear and feel actions happening all around them, both through the virtual reality headsets and within the motions of the simulator.

“Battle For Eire is a phenomenal new experience. It’s something that has never been done before,” said Larry Giles, vice president of design and engineering at Busch Gardens Williamsburg. “You really feel like you’re there. You’re not just watching it. You’re part of it.”

Busch Gardens is open April 13-16 for an extended Battle For Eire Fest weekend. Join us for fun and activities in Ireland throughout this four-day opening weekend of our newest thrill ride.


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